£200k raised for Samaritans in 24 hours

A number of retailers are donating profits to mental health charities this week, following the death of TV presenter Caroline Flack.

Fashion retailer In The Style launched a limited-edition “Be Kind” t-shirt – inspired by Caroline Flack’s Instagram post in December – promising to donate 100 per cent of profits to Samaritans.

So far they have raised more than £200,000 for the suicide-prevention charity Samaritans in just 24 hours. Caroline, who died on Saturday, wrote on Instagram in December: “In a world where you can be anything, be kind.”

In The Style posted on Instagram: “The sole purpose of these #BeKind tees was to spread love, and raise awareness and donations for charity – and it’s definitely done that. I know everyone is so deeply sad in light of recent events, but people coming together in support of this is just so special and this money raised will have such a huge impact for so many people who need it."

Another online retailer, PrettyLittleThing, has agreed to donate all the profits from its new-season range to the mental health charity Mind. The range is fronted by Molly-Mae Hague, a former Love Island contestant with 3.7 million Instagram followers, who is a PrettyLittleThing ambassador.