A practical guide to choosing and protecting your business name.
Every business needs a trading or brand name. Customers need to be able to identify your business from your competition in a highly competitive market place.
This workshop will take you through the reasons for having a trade mark, the 4 rules of trade marking, and the 4 different approaches to choosing your name.
It will show you how to search the relevant public databases to find out what class your trade mark should be in, and to see if someone else has already registered the name you want to have.
This webinar is part of the Innovating for Growth Start-ups programme. Participants who complete the series of webinars are eligible for a Business & IP Centre certificate to confirm they’ve completed the programme.