Sports Marketing Network: How to Grow Your Club

About this event: 

Community sports clubs needs to adapt a new mindset and learn a new skill set - taking the best from successful social enterprises and the hospitality sector. They have to recognise that sport operates in the experience business and that it is competing for people's leisure time and money and has to attract people away from shopping centres, watching X-Factor, apathy etc. by providing better experiences.

Community sports clubs are also facing strong challenges in order to survive and grow in an increasingly competitive and demanding market. How to attract new members and retain the existing ones, become a hub of the community, grow sponsorship revenue, improve the social life of the club, increase media coverage, benefit from new technology, introduce new revenue streams...

In order to survive and grow sports clubs must 'listen to people's lives' and adapt new ways of running their clubs. They need to become more welcoming to attract and retain members and volunteers and they must 'speak people's' language' and communicate with them in a modern and engaging way.

The workshop will focus on the practical issues of setting up and developing a vibrant, visible and viable Community Sports Club, regardless of size and sport.

The presenter will draw from literally hundreds of best practice case studies from community-based, volunteer-run sports clubs from across most sports.


  • Get the vision right for your club
  • Learn to love change
  • Become a more welcoming club
  • Build and maintain positive relationships with new and existing partners
  • How to promote your club and attract new members
  • Introduce innovative ways of engaging with your customers and your community
  • Learn how to run your club effectively and efficiently
  • Develop new ways of working in order to generate new income streams
  • How to manage a vibrant community sports club by developing your culture and skills
  • Attract and retain skilled and passionate volunteers
  • Become well connected to your community
  • How to best assess your potential for working with community partners - what are your assets, relationships and skills?
  • Develop a Happy Club

For more information contact


Main contact: 
Kieran Connolly
Contact email:
Contact phone: 
0203 848 4630
17/01/2018 - 6:00pm to 9:00pm
Event Location: 
Vestry Hall
London Road
CR4 3UD Mitcham
United Kingdom
51° 24' 23.2776" N, 0° 9' 50.454" W
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